PARTNER PROGRAM Apply Now

WHO SHOULD APPLY

The strongest resellers already have trust.

You do not need a traditional storefront or a massive following. You need a relevant connection to pet families, a credible way to reach them, and the commitment to actively represent Wasabi’s.

Find Your ProfileCheck Your Readiness
Great Pyrenees preparing to sample a Wasabi’s meat patty on the Homestead TRUST • REACH • SERVICE • FOLLOW-THROUGH

The program is designed for relationship builders who can connect a premium pet product to the needs of a real customer community.

STRONG CANDIDATE PROFILES

Different businesses. One common advantage.

Each profile has an existing reason for pet families to listen, ask questions, and return for support.

BK

BREEDERS & KENNELS

Extend the relationship beyond puppy placement.

Breeders and kennels can introduce Wasabi’s to new and returning families as part of their continuing nutrition and care conversations.

Potential channels
  • Puppy-family education
  • Follow-up communications
  • Kennel visits and events
  • Breeder referral networks
TG

TRAINERS & GROOMERS

Complement a service customers already trust.

Professionals who see pet families regularly can build product awareness through authentic conversations and ongoing service relationships.

Potential channels
  • Client consultations
  • Training or grooming visits
  • Follow-up recommendations
  • Local pet networks
PC

PET-CARE PROFESSIONALS

Add nutrition to a broader care relationship.

Daycare providers, boarders, handlers, transporters, and other pet-focused operators may have frequent, practical contact with owners.

Potential channels
  • Care handoffs and consultations
  • Facility-based education
  • Customer email and social media
  • Community partnerships
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CREATORS & AFFILIATE PARTNERS

Turn a relevant audience into measurable referrals.

Pet creators and audience-based entrepreneurs can use approved content and a unique tracked link or code to refer customers directly to Wasabi’s without holding inventory.

Potential channels
  • Long-form and short-form content
  • Social communities
  • Newsletters and websites
  • Tracked links and codes

ESSENTIAL QUALITIES

What matters more than company size.

Wasabi’s evaluates the applicant’s ability and willingness to build the business responsibly—not simply follower count, years in business, or the appearance of an established operation.

01
Credible

Your audience has a legitimate reason to trust your guidance.

02
Active

You are prepared to develop demand rather than wait passively for sales.

03
Service-minded

You communicate clearly and follow through with customers.

04
Organized

You can manage orders, inventory, records, or customer handoffs for your model.

05
Coachability

You can learn the products and follow current program guidance.

06
Brand-aligned

You will represent Wasabi’s accurately, ethically, and consistently.

HELPFUL—BUT NOT ALWAYS REQUIRED

Advantages that may strengthen an application.

These can improve readiness, but no single advantage guarantees acceptance.

Relevant experience

Pet care, breeding, training, retail, direct sales, or community-building experience.

An engaged audience

A responsive customer base or community can matter more than raw follower count.

Operational capacity

Appropriate storage, transportation, scheduling, and order-management capability.

A defined market

A clear geographic area, niche, channel, or customer segment you intend to serve.

WHO MAY NOT BE A FIT

This opportunity is not designed for everyone.

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Anyone seeking guaranteed or passive income without active customer development.

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Applicants unwilling to complete qualification, agreements, or product education.

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Sellers who plan to make unsupported nutrition, health, or performance claims.

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Businesses unwilling to follow approved brand, sales-channel, handling, or program standards.

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Wholesale applicants without adequate storage, order management, or customer-service capacity.

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Anyone expecting approval solely because they purchased a sample or received an invitation.

QUICK SELF-CHECK

Can you answer “yes” to most of these?

This is an informal readiness guide—not an application or guarantee of approval.

NEXT: CHOOSE HOW YOU PARTICIPATE

Which partnership path fits you?

Compare the three Authorized Reseller models with the separate Creator & Affiliate Partner path before preparing your application.

Compare Partnership Paths