THE OPPORTUNITY
Bring trusted pet nutrition to the community you already serve.
Wasabi’s gives qualified pet professionals, entrepreneurs, and creators two structured ways to participate: become an Authorized Reseller or a Creator & Affiliate Partner.
PREMIUM PRODUCTS • LOCAL RELATIONSHIPS
Wasabi’s is launching with a select group of founding resellers and creator affiliates so we can provide hands-on onboarding, maintain product availability, and build both partnership paths responsibly.
WHY WASABI’S CREATED THE PROGRAM
Growth through relationships—not anonymous distribution.
Pet families often turn first to the people they already trust: their breeder, trainer, groomer, pet-care provider, or a knowledgeable creator. Those relationships make product education more personal and customer support more meaningful.
Wasabi’s created reseller and creator affiliate partnerships to expand through carefully selected people and businesses that understand their communities. The goal is responsible, relationship-based growth while protecting the quality and identity of the Wasabi’s brand.
OUR PRINCIPLEThe right partners matter as much as the right products.
TWO WAYS TO PARTNER
Sell directly—or refer customers to Wasabi’s.
The right path depends on how much responsibility you want for the transaction, inventory, fulfillment, and customer service.
Take an active role in the sale.
Operate through wholesale delivery, onsite pickup, or approved drop shipping. Depending on the model, you may purchase inventory, complete sales, manage customers, or route orders for fulfillment.
Compare the three reseller models →Recommend and refer.
Share a unique tracked link or code with your audience. The customer buys from Wasabi’s, Wasabi’s handles checkout and fulfillment, and you may earn commission on eligible attributed sales.
Explore the affiliate path →A TWO-WAY PARTNERSHIP
What each partner brings.
The program works when Wasabi’s and its authorized resellers each contribute clear, complementary strengths.
Market trust and active representation
- Authentic relationships with pet owners
- Knowledge of the local market or online audience
- Consistent outreach and customer follow-through
- Responsible communication about the products
- Commitment to Wasabi’s brand and program standards
Products, structure, and launch support
- An approved core product assortment
- Product education and onboarding guidance
- Approved brand and marketing resources
- Ordering and inventory guidance
- Multiple fulfillment and participation options
DESIGNED FOR TRUSTED PET CONNECTIONS
The strongest opportunity begins with an audience you understand.
A traditional storefront is not required. What matters is your ability to reach pet families credibly, explain the products responsibly, and actively develop customer relationships.
Review who should apply →Breeders & Kennels
Continue supporting families after puppy placement.
Trainers & Groomers
Complement services customers already rely on.
Pet-Care Professionals
Add nutrition to an established care relationship.
Creators & Affiliates
Activate relevant audiences through approved, tracked referrals.
AUTHORIZED RESELLER MODELS
Choose a reseller model aligned with how you sell.
Receive inventory and sell through approved channels.
Collect qualifying orders directly from Wasabi’s.
Build demand while Wasabi’s fulfills eligible customer orders.
WHAT SUCCESS REQUIRES
Both paths require active participation.
Authorized Resellers actively develop and serve customers. Creator & Affiliate Partners consistently educate and refer their audiences through approved content and tracked links or codes.
Understand the products and communicate their intended use accurately.
Use approved messaging and protect the reputation of the Wasabi’s brand.
Build demand through consistent outreach and authentic customer education.
Provide responsive service and maintain reliable communication with Wasabi’s.
CONTINUE EXPLORING
See what happens from interest to launch.
Review the qualification, onboarding, and launch journey before deciding whether to apply.