PARTNERSHIP PATHS & RESELLER MODELS

Choose the path that fits how you reach customers.

Authorized Resellers choose from three operating models. Creator & Affiliate Partners follow a separate referral path using a tracked link or code.

Compare the Models

Individually packaged Wasabi’s beef dog food patties arranged in a product basket

3RESELLER
MODELS

Two partnership paths. Resellers actively sell through one of three operating models; creator affiliates recommend Wasabi’s through tracked referrals.

EXPLORE EACH MODEL

Understand where the work happens.

Each model changes the flow of product from Wasabi’s to the reseller or end customer.

AMODEL

WHOLESALE DELIVERY

Wasabi’s ships inventory to you.

The reseller purchases an approved wholesale order. Wasabi’s ships the order to the reseller, who stores the product, develops customers, completes sales, and fulfills customer orders.

BEST FORResellers with established demand, suitable storage, and the ability to manage local or direct fulfillment.

1OrderReseller purchases qualifying inventory

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2ReceiveWasabi’s ships wholesale order

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3FulfillReseller serves end customers

Reseller manages

Wholesale purchase
Inbound shipping expense, as applicable
Storage and inventory control
Customer sales and service
End-customer delivery or pickup

Wasabi’s manages

Product production and packaging
Wholesale-order preparation
Shipment to reseller
Program and product guidance

BMODEL

ONSITE PICKUP

You collect inventory from Wasabi’s.

The reseller purchases an approved wholesale order and collects it during a scheduled pickup. After pickup, the reseller stores the product and fulfills customer orders through approved channels.

BEST FORNearby resellers who can transport inventory safely and want to avoid wholesale delivery charges.

1OrderReseller purchases qualifying inventory

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2Pick UpReseller collects scheduled order

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3FulfillReseller serves end customers

Reseller manages

Wholesale purchase
Scheduled transportation
Storage and inventory control
Customer sales and service
End-customer delivery or pickup

Wasabi’s manages

Product production and packaging
Wholesale-order preparation
Pickup coordination
Program and product guidance

CMODEL

DROP SHIPPING

You complete the sale. Wasabi’s ships to the customer.

The reseller markets and sells eligible products through approved channels. Customer-order information is routed to Wasabi’s, which packages and ships the order directly to the end customer.

BEST FOROnline resellers who want to own the customer relationship without holding inventory or managing individual shipments.

1SellReseller develops and converts demand

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2RouteEligible order reaches Wasabi’s

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3ShipWasabi’s fulfills end customer

Reseller manages

Marketing and customer acquisition
Approved sales channels
Accurate customer-order submission
Customer relationship and follow-up

Wasabi’s manages

Inventory and product storage
Individual order preparation
Packaging and direct shipment
Fulfillment-related customer support

SIDE-BY-SIDE COMPARISON

See the operational differences.

Final program requirements and economics are confirmed during qualification.

Consideration	Wholesale Delivery	Onsite Pickup	Drop Shipping
Reseller holds inventory	Yes	Yes	No
Reseller purchases wholesale order	Yes	Yes	Not in the same manner
Wasabi’s ships to reseller	Yes	No	No
Reseller collects from Wasabi’s	No	Yes	No
Wasabi’s ships to end customer	No	No	Yes
Reseller controls local inventory	Yes	Yes	No
Reseller fulfills customer order	Yes	Yes	No
Lower inventory-handling burden	No	No	Yes
Economics	Wholesale margin structure	Wholesale margin structure	Adjusted for Wasabi’s fulfillment work

SEPARATE PARTNERSHIP PATH

Creator & Affiliate Partner

This is a referral partnership—not a fourth reseller model. The creator promotes Wasabi’s using approved content and a unique tracked link or code. The customer purchases directly from Wasabi’s.

BEST FORYouTube creators, influencers, publishers, breeders with engaged audiences, and entrepreneurs who prefer promotion over selling or fulfillment.

1PromotePartner shares approved content and tracked link or code

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2PurchaseCustomer checks out directly with Wasabi’s

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3AttributeEligible sale is credited under current rules

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4EarnPartner receives the approved affiliate commission

Creator & Affiliate Partner

Builds and engages the audience
Uses approved claims and brand materials
Shares the assigned link or code
Complies with required affiliate disclosures

Wasabi’s

Provides tracking method and approved assets
Controls pricing and checkout
Holds inventory and fulfills orders
Handles order-related customer service

CHOOSING YOUR PATH

Start with your operating reality.

Choose a reseller model if you want an active role in the sale and customer relationship. Choose the creator affiliate path if your strength is audience reach and you want Wasabi’s to own checkout and fulfillment.

Choose Wholesale Delivery if…

You want inventory control and can store and fulfill customer orders.

Choose Onsite Pickup if…

You are near Wasabi’s, can transport product safely, and want to collect inventory.

Choose Drop Shipping if…

Your strength is marketing and sales, and you prefer Wasabi’s to handle fulfillment.

Choose Creator & Affiliate if…

You want to refer customers through tracked content without selling, holding inventory, or managing checkout.

NEXT: UNDERSTAND THE OFFERING

Explore the products and reseller economics.

Review the initial product lineup and how Wasabi’s approaches pricing and earnings information.

Products & Earnings