PARTNER PROGRAM Apply Now

HOW IT WORKS

From initial interest to an informed, supported launch.

The Wasabi’s partner journey establishes mutual fit, confirms whether the reseller or creator affiliate path is appropriate, and prepares approved partners to represent the products responsibly.

Follow the Journey
A stack of branded Wasabi’s boxes ready for fulfillment
5STAGES TO
LAUNCH

THE PARTNER JOURNEY

Each stage answers a different question.

Moving forward at one stage does not guarantee final acceptance. The process allows both Wasabi’s and the applicant to make an informed decision.

01

EXPLORE

Does this opportunity fit your goals?

Begin by understanding the products, program expectations, potential customer base, and the available ways to participate.

Your focus

  • Review the program opportunity
  • Consider who you would serve
  • Compare participation models
  • Evaluate your time and resources
Review the Opportunity →
02

APPLY

Tell us how you plan to build the business.

The application captures the information Wasabi’s needs to understand your experience, audience, territory, sales approach, and preferred reseller model.

Be ready to share

  • Your business and contact information
  • Pet-industry or sales experience
  • Customer community or audience
  • Geographic market and sales channels
  • Preferred fulfillment model
03

QUALIFY

Confirm mutual fit and readiness.

Selected applicants may be invited to a conversation with Wasabi’s. This is an opportunity to discuss the business plan, expectations, current economics, and questions on both sides.

Wasabi’s evaluates

  • Alignment with the Wasabi’s brand
  • Market and audience relevance
  • Communication and customer-service readiness
  • Operational ability for the selected model
  • Potential territory considerations
04

ONBOARD

Prepare to represent the products correctly.

Approved applicants complete the required agreement and onboarding steps before selling or presenting themselves as authorized Wasabi’s resellers.

Onboarding may include

  • Program agreement and policies
  • Product and handling education
  • Approved brand and marketing guidance
  • Ordering and fulfillment procedures
  • Initial launch planning
05

LAUNCH

Begin serving your market—with support.

Once authorized and launch-ready, the reseller begins customer outreach, product education, and approved sales activity under the selected participation model.

Launch priorities

  • Introduce the product to your community
  • Use current approved materials
  • Track demand and customer questions
  • Maintain product and service standards
  • Stay connected with Wasabi’s

BEHIND THE PRODUCT

From production to fulfillment.

See a few of the hands-on steps behind the products and branded orders Wasabi’s partners introduce to their customers.

01 · PREPARE

Loading the patties

Freshly prepared meat patties are placed onto trays for the freeze-drying process.

02 · PACK

Finishing each order

Paw-print tissue and a thank-you seal add the Wasabi’s touch before the box is closed.

03 · FULFILL

Ready to go

Branded Wasabi’s boxes are staged for customer and reseller fulfillment.

BEFORE YOU APPLY

Prepare a clear, realistic picture of your opportunity.

A strong application does not require a large company or an enormous following. It should demonstrate that you understand who you can serve and how you intend to reach them.

✓
Define your audience

Who are the pet owners, businesses, or communities you can reach?

✓
Choose your likely path

Would an Authorized Reseller model—or a tracked Creator & Affiliate partnership—fit best?

✓
Consider your sales approach

How will customers discover, understand, and purchase the products?

✓
Assess your capacity

What time, storage, customer support, and operating resources can you commit?

AFTER REVIEW

Every application receives a program-fit decision.

Program capacity, product availability, market coverage, and applicant readiness may all affect the decision.

A

Advance

The applicant moves into qualification or onboarding, depending on the review stage.

H

Hold for Future Consideration

The applicant may be a potential fit, but timing, readiness, territory, or program capacity requires reconsideration later.

D

Decline

The opportunity is not currently aligned. Submission of an application does not require Wasabi’s to approve participation.

NEXT: WHY FREEZE-DRIED?

Understand the process behind the product.

See why Wasabi’s chose freeze-drying and learn the responsible talking points partners can use with customers.

Why Freeze-Dried?